Strategy

Directors and Advisors met in London to discuss the future of ACJ.

Here are the results

February 2019, London: 24 ACJ people, Directors and Advisors (including Regional Reps) and the two staff, met for the day to examine what we're doing now, and what we should do in the next few years. Karen Dell'Armi facilitated and wrote up the four workshop sessions, on our vision, core values, recruitment & retention of members, and our growth strategies.

Karen made a wordcloud, where the size indicates the number of times each word appears in the summary:

wordcloud

 

 

 

 

 

Connection – Community – Support
Advancement of contemporary jewellery as artform

Our USP.

It involves face to face opportunities to meet nationally, regionally and locally; (from the highbrow to social); online forums, social media, SKYPE, podcasts and chatrooms; improving engagement with members encouraging them to become more active.

Appetite exists to keep pushing the boundaries of what contemporary jewellery is, its place in society and its value (intrinsic and socially); how we display it and encourage public engagement via handling opportunities, talks etc. Anti-commercialism and pro-experimentation.

Desire exists to be more ambitious still in our exhibitions – in terms of forward planning, developing audiences and dialogue; innovative displays and presentation of work. Regional groups could prodice satellite and pop up exhibitions simultaneously across the UK.

Desire exists to continue to be aspirational and ambitious in our international reach and representation.

The role and purpose of regional networks was discussed, and useful suggestions made, also the remit of the Advisory Panel, which consists of the Regional Representatives, plus friends & allies of ACJ (who are not necessarily members).

We also discussed the future shape of our magazine Findings, and our new Editor Jo Lally will take on board the decisions made. The consensus that we must maintain the right balance and range of items to feature, stay relevant and accessible to whole membership base, not just makers. A rich and varied diet preferred. Your article suggestions and completed articles for the magazine are very welcome.